Core Values


The USO core values are recognized as the foundation of our culture, our brand and our operating principles. All USO employees and volunteers, as ambassadors of our mission, are expected to conduct themselves by these eight core values every day.

Mission First – Service members’ needs and interests are our top priority. Our decisions are based on what is best for service members and their families, and we strive to inspire support for our service men and women. We act in the best interest of sustained achievement of the USO mission.

Do the Right Thing – Our actions and intentions reflect and reinforce the highest moral and ethical standards even if they involve risk or conflict. We demonstrate the courage to present and hear the truth in an appropriate manner and take personal responsibility to ensure our service members and their families receive the support they deserve.

Respect – We recognize and credit the contributions of others and are sensitive to their motivations and feelings. We treat people with dignity and show patience, tolerance, and concern for all. We act with humility and are mindful of the demands we make on others, and strive to be responsive to their requests.

Excellence – Excellence is our goal in everything we do. We strive to exceed expectations and continuously improve processes, programs and services. We set the standard for other organizations and lead by example.

Collaboration – We build strong, mutually beneficial relationships. We involve others in our plans and decisions, maintain a positive and inclusive work environment and make optimum use of the inputs of others. We provide candid, constructive feedback in the interest of improving operations, programs and services. We encourage, recognize and celebrate the success of all people and organizations that provide quality support to service members and their families.

Accountability – We honor our commitments and are good stewards of USO resources. We take responsibility for our actions, admit mistakes and build trust by being honest, responsive and consistent. We work with a sense of urgency to fulfill the USO mission.

Gratitude – We maintain a spirit of thankfulness and appreciation toward those we support and those who provide support. We embrace and encourage a spirit of volunteerism.

Innovation – Our agile and adaptable work environment allows us to find better ways to perform work and provide services and support. We are flexible and proactive and always encourage original thinking.